Flaming on Facebook

Grote, Alexandra Sophie (2012) Flaming on Facebook.

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Abstract:In this study, flaming on Facebook is examined. This was done using a survey among Facebook users and a content analysis of two different posts of controversial political parties (one from Germany and one from the Netherlands). Flaming is defined as hostile posts (for example swearing, name-calling, insulting or otherwise offensive language) against another user (personal attacks) or his or her ideas in online communication. The results show that flaming occurs on Facebook, but self-reported flaming is low. Flaming was mostly seen on discussion sites (open groups or sites on Facebook). Moreover it was found that Facebook users have a negative attitude towards flaming on Facebook. And that felt anonymity on Facebook is low plus high accountability. Additionally some significant differences for flaming behavior between German and Dutch users were found. Dutch respondents used Facebook more often to only communicate with their friends, they found it more annoying to read flames on Facebook, felt stronger accountable for their actions, and used more often their real name as well as a real photo of themselves as profile photo on Facebook than German respondents did.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology MSc (66604)
Link to this item:http://purl.utwente.nl/essays/62439
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