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1 Running head: THE EFFECTS OF CONTRAST AND SPACE ON EVALUATION A product and its setting: the effects of contrast and space on product and brand evaluation through processing fluency

Petiet, S.C. (2012) 1 Running head: THE EFFECTS OF CONTRAST AND SPACE ON EVALUATION A product and its setting: the effects of contrast and space on product and brand evaluation through processing fluency.

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Abstract:A setting has a key role in providing informational cues to consumers about a product, the subsequent inferences and evaluations and therefore should be seen as an important feature of a product. This research provides a view of how the perception and evaluation of a product can be influenced by the setting elements contrast and space. It is proposed that the use of contrast and space in a setting through processing fluency can positively influence the evaluation of a product or brand. An experiment using a product display closet altering the elements contrast and space reveals the extent to which setting variables are capable of influencing people's product perceptions through processing fluency.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology MSc (66604)
Link to this item:http://purl.utwente.nl/essays/62453
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