University of Twente Student Theses


E-commerce Adoption and Implementation Strategy for a High-Tech Firm

Golubova, Svetlana (2012) E-commerce Adoption and Implementation Strategy for a High-Tech Firm.

[img] PDF
Abstract:The use of e-commerce by SMEs makes it interesting to look at the reasons and processes of e-commerce implementation in context. There exist several best practice models of e-commerce adoption. In this report, these models are applied to a high-tech start-up firm and the results show that several common inhibitors of e-commerce implementation are recognized. Further, a marketing and operational strategy is proposed for the start-up firm which aligns the best practices, internal firm capabilities, external environment and market characteristics. Keywords: e-commerce adoption and implementation, high-tech firms
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:
Export this item as:BibTeX
HTML Citation
Reference Manager


Repository Staff Only: item control page