University of Twente Student Theses


Analyzing reasons for business model change

Zittel, Karina (2013) Analyzing reasons for business model change.

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Abstract:The importance of changes is vital for businesses, especially concerning the business model. Apart from knowing what and how to change, it is crucial to know the reasons for the changes. Current literature provides typologies for business changes and classification of triggers. However, a typology of triggers is missing. The present research focuses on identifying the triggers for business model changes and in particular for single business model elements. This is done by analyzing seven case studies of cleantech start-ups in different stages. In total six triggers are identified which are: phase dependency, imperfect market, social component, resources, business model element and technology. Triggers mentioned most frequently are resources, imperfect market and business model element. Furthermore, the results show that the triggers more often cause a change as a set instead of single triggers. An additional insight is that the business model elements key partners, value proposition, customer segment and key activities are more often subject to change. Lastly, the analysis revealed influences between the single business model elements such as the influence of value proposition on the customer segment. The study concludes that entrepreneurs should pay attention to the influence of business model elements on other elements and be aware of the fact that in the most cases changes are caused by a set of triggers.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
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