University of Twente Student Theses


Towards diversity talent management: an exploratory study on talent management for talented female and non-Dutch engineering students

Adriaansen, Annemiek (2013) Towards diversity talent management: an exploratory study on talent management for talented female and non-Dutch engineering students.

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Abstract:The purpose of this exploratory research is to advise ASML Netherlands B.V. on a diversity talent management policy. Therefore the following research question was formulated: How should ASML’s diversity talent management policy look like, with a focus on gender and nationality diversity? The use of successful diversity management will make sure that a wider pool of talent will be attracted and retained (Ernst Kossek, Markel, & McHugh, 2003). Thus diversity talent management can be defined as talent management for a certain group, with the goal to attract, retain and develop this certain group. A literature study was done to get an overview of the current general literature on the subject. The results presented in this thesis are based on nineteen interviews with female and non-Dutch engineering students in the final year of their bachelor, or in their master of their university studies. These interviews were transcribed and coded with the help of MAXqda. The coded fragments of the interviews were analyzed; resulting in the conclusion of the research with subjects needed in the policy and some recommendations how this could be translated into the policy. The best way to reach talented engineering students is via university and via the company website. In terms of policy a company could reserve budget for particular universities to invest in campus recruitment. The students think that the kind of company and the working atmosphere in the company are important as well, which can be accomplished trough employer branding. Equal treatment is also important for the talented engineering students. For female students equal treatment on selection, pay and promotion opportunities are important in particular. Transparency in this matter is very important, so the students can actually see the equality. Work-life balance is important to the talented engineering students as well. This work-life balance consists of flexible working hours, and a flexible leave policy. The company could develop a bonus structure based on the (extra) work done. Development opportunities, with succession planning, are important to the engineering students, as well as trainings. The company could reserve budget per employee for their development. The employees could decide for themselves in which kind of development they would like to invest. The job is also important to talented students, and should be interesting, challenging, dynamic and related to their study or expertise. The company keeps the employees motivated by offering challenging projects besides the regular work. The working conditions are important to the engineering students as well, especially the working and transportation facilities or compensations. The working atmosphere is also important to students. The company could organize activities for all employees or employees of a certain department in order for them to socialize. Support for foreigners is important to the non-Dutch engineering students. They would like to get support from the company in accommodation, for visiting their family or their family visiting them, and with the required documents. The company could create a department responsible for all international matters. The opportunity to learn from other cultures is important for to the non-Dutch engineering students as well, which can be achieved by multi-cultural teams or international virtual teams, in order for the members of the team to learn from each others’ culture and their possible different views on things. This research confirms some of the current ideas on diversity and talent management, and is as well an extension of existing ideas about diversity and talent management in new segments, talented female and non-Dutch engineering students. This report finishes with some suggestions for future research.
Item Type:Essay (Bachelor)
ASML Netherlands
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Industrial Engineering and Management BSc (56994)
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