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Flaming motivation in YouTube users as a function of the traits Disinhibition seeking, Assertiveness and Anxiety?

Jönson, L.A. (2013) Flaming motivation in YouTube users as a function of the traits Disinhibition seeking, Assertiveness and Anxiety?

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Abstract:The phenomenon flaming has received a lot of interest in the last decades. However, most research on flaming focused on situational factors as explanation for flaming in computer mediated communication. Since no other study ever investigated the role traits play in flaming motivations in YouTube users, a survey was conducted among 51 YouTube flamers to find out whether the personality traits Sensation seeking, Assertiveness and Anxiety can predict the flaming motivations Escape, Pass time, Relaxation and Entertainment. The results of several regression analyses show that most of the traits were not significantly or positively related with the flaming motives. There was however, a statistical tendency found for Disinhibition seeking and flaming for entertainment, which indicates that Disinhibition might be a predictor of flaming for entertainment. So future studies might investigate this relationship further by conducting experiments in which actual flaming behavior can be measured. However, the results of the study suggest that other factors than traits are responsible for flaming on YouTube. Thus it seems that flaming is rather due to the lack of social cues, the prevalence of a flaming norm, or the different social, religious and political backgrounds that YouTube flamers have.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/63235
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