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De ideale anti-diefstalfiets voor iedereen

Mulder, Milou (2013) De ideale anti-diefstalfiets voor iedereen.

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Abstract:Batavus is a company that has been producing and selling bicycles for years. The kind of bikes they produce varies widely, from city bike to trekking bike, from electrical bicycle to bikes for children and from very modern and bolt to the traditional ‘Veluwecruiser’. The successful ‘Personal Bike’ has been in their collection in different configurations for a long time. However, the sales of the Personal Bike have dropped in recent years. That is why they are looking for a successor that can match the success of the early years of the Personal Bike. They are looking for: ‘The ideal anti-theft bicycle for everyone.’ What does a city bike make it a successful city bike? What does the consumer want? What doesn’t he want? Studies and surveys have shown that the consumer is mainly looking for a functional, inconspicuous and reliable bicycle that is not too expensive. Also the amount of maintenance and the ease with which the required maintenance is can be done plays a significant role. Because there are many so-called ‘lifestyle bikes’ being produced, there has been investigated if there is a demand for this type of bike. To what extent do people use their bikes to show who they are? The results of the survey conducted show that people use their bike purely as a functional means of transport and that they don’t have to or want to show who they are through their bike. If they want to show anything at all with their bike it is that they are down to earth and are not guided by trends. The keywords that are linked to this are: technical, nostalgic, flowing, dark color, down to earth, slender, future, inconspicuous, active attitude and a hint to the past. With this knowledge in mind the process of generating ideas was started. The focus in this process was anti-theft. What is the best way to lock a bicycle and prevent theft? Several different thoughts let to a variety of concepts. Besides the focus on anti-theft, other points of interest were being investigated as well. Ideas are formed around lighting, transport of luggage, the bike being ‘duffer proof’ and easy maintenance. The concepts have formed around four different ideas: • Integration: The lock is completely integrated in the frame. • Part of the frame: The lock is part of the frame and is leading for the design of the bicycle. • Unusable: The bike is being locked with components that are necessary to use the bicycle. • Psychological: Theft is discouraged and locking the bike is encouraged. Extensive evaluations showed that the best concept is to make the lock part of the frame. This concept shows a new way of transporting the chain lock, which encourages the user to lock his bike with the ring lock as well as locking the bike to a solid object with the chain lock. Being user friendly is an important thing for this bike. The locks are easy to use, the required maintenance is easy to do and parking the bike in a cycle shed will cause no frustrations because there are no wires attached to the handlebar that can get caught. The concept has been named Batavus 1612 because it is inspired by the canals of Amsterdam, of which the construction started in 1612. The idea arose from the fact that boats in the canals are being anchored to shore to make sure they do not drift away. In a similar way bikes also need to be anchored to solid objects in the world, because this is indeed the best way to prevent your bike from being moved, stolen or thrown into the canal. This project resulted in an extensive concept-proposal: the Batavus 1612, the ideal anti-theft bicycle for everyone
Item Type:Essay (Bachelor)
Faculty:ET: Engineering Technology
Subject:20 art studies
Programme:Industrial Design BSc (56955)
Link to this item:http://purl.utwente.nl/essays/63260
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