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Commerical diplomacy in the European Union: barruers and opportunities in deploying institutional powers

Hofmann, J. (2013) Commerical diplomacy in the European Union: barruers and opportunities in deploying institutional powers.

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Abstract:Following globalization, the position of economic actors on the global stage is increasingly challenged: new actors and intensified competition rewrite the global conduct in international economics, posing threats for the established economic actors in particular. To overcome these threats, commercial diplomacy (CD) is increasingly applied: prescribing the deployment of political weight for commercial goals, it provides a mean to support domestic business abroad and secure both domestic economic interests and global competitive positions. Within the European Union (EU), CD has predominantly developed along national lines while joint commercial diplomacy only starts to emerge. This distinctive context provides the foundation for our research, which studies how the institutional context of the EU affects the development of this joint commercial diplomacy: by means of explorative semi-structured interviews, conducted with EU suppliers of CD, MS suppliers of CD and CD consumers, perceived barriers and opportunities to joint CD are identified and assessed. This concludes in insights in the development of joint CD and suggestions on how to balance CD between the EU and its MS: differing and competing interests within the EU are to be treated with great caution and common interests and value should play a prominent role, even though the latter is less visible under the influence of the current Euro crisis.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/63458
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