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De interne communicatietaken van medewerkers en managers: Overeenkomsten en verschillen in kaart gebracht

Otten, Marissa (2013) De interne communicatietaken van medewerkers en managers: Overeenkomsten en verschillen in kaart gebracht.

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Abstract:Background – The definition employees give of internal communication varies a great deal in the field. In addition to that it is often unclear who is responsible for certain communication tasks. Scientific research shows that the clarity of a role affects many organizational outcomes. It is therefore time to map out what employees and managers expect from each other and to investigate which communication tasks and responsibilities they ascribe to themselves. It is at the same time critical to investigate what are the relevant communication tasks and responsibilities from an organizational point of view. Goal – The first goal of this study is to determine if the organization can support employees and managers with the execution of their internal communication tasks. The second goal is to map out the mutual internal communication expectations between employees, managers and the organization and to investigate which communication tasks these three groups ascribe to themselves. Method – A total of 48 respondents participated in this study. These respondents are employed in an educational institution, a hospital and an insurance company. The semi-structured qualitative interviews mapped out the main communication tasks of managers and employees. After answering the most important interview questions, the respondents participated in a Q-methodological study in which they were given the opportunity to sort 19 communication statements ranking them by importance. Results – Two important results emerged. The first is that the respondents do not often reflect on their own communication tasks and responsibilities, the respondents have a limited view of their own communication tasks and responsibilities. The second result is that the expectations between employees, managers and the organization are not in line. The "gap" between employees and the organization is the largest and the "gap" between the organization and managers is the smallest. Conclusion – This study shows that employees and managers do not fully understand what their organization expects from them in the field of internal communication. To enable employees and managers to carry out their communicative tasks and responsibilities within the organization, the organization first has to define these tasks and second include these tasks in existing assessment/evaluation systems. This study provides an overview of nine common communication tasks and gives an insight in the general need to support them.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/63463
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