University of Twente Student Theses
Booting online trust perception: does the implementation of a reputation system foster he perception of trust on B2C online marketplece?
Pieniazek, A.L. (2013) Booting online trust perception: does the implementation of a reputation system foster he perception of trust on B2C online marketplece?
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Item Type: | Essay (Master) |
Faculty: | BMS: Behavioural, Management and Social Sciences |
Subject: | 85 business administration, organizational science |
Programme: | Business Administration MSc (60644) |
Keywords: | Online trust, Online marketplace, E-commerce, Reputation systems, Semantic analysis, Fraud prevention |
Link to this item: | https://purl.utwente.nl/essays/63477 |
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