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Het ontwerp van een video instructie voor Luchtverkeersleiding Nederland: een vernieuwend ontwerpproces voor de ontwikkeling van visuele instructies

Post, Anneloes (2013) Het ontwerp van een video instructie voor Luchtverkeersleiding Nederland: een vernieuwend ontwerpproces voor de ontwikkeling van visuele instructies.

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Abstract:As with a lot of design cases for visual instructions, many design questions remained unanswered during the instructional design process for the Dutch Air Traffic Control. Even though there are many effective learning strategies known for multimedia instructions (Mayer, 2001; Morrison & Tversky, 2001; Smith & Ragan, 2005), it is still unclear how these instructions must be designed to be effective (Palmiter & Elkerton, 1991; Payne, Chesworth & Hill, 1992; Tverksy, Morrison & Betrancourt, 2002; Gerjets & Kirschner, 2009). Case-specific design conditions, that can bring theory into practice, are absent (Large, 1996). Because of this insufficient support in the design process, we can hardly meet the great need for visual instructions (Agrawala, Li & Bethouzoz, 2011). In this study, standard design processes (Generieke Model, Verhagen, 2000); Model for Instructional Design, Smith & Ragan, 2005) have been adjusted. These adjustments enable the making of a quick and effective design framework. First, by the creation and integration of the IVA-model. Second, by giving the end-user an active design function within the design process. Both additions are focused on creating domain-specific design rules (Agrawala, Phan, Heiser, Haymaker, Klingner, Hanrahan & Tversky, 2003). These rules are conditions, found in literature, case studies or human-subject experiments, with which effective design decisions can be made. The IVA-model guides this search for design rules by asking specific design questions within three dimensions: Instruction, Design and Activation. By these dimensions an extensive and comprehensive design framework with design rules can be outlined. Within an additional pre-prototype phase, the end-user gets an active design function within a human-subject experiment. This enables a formative form of evaluation. During the design process the visual instruction is immediately matched with the performance, experiences and preferences of the end-users. This accelerates the design process. This adjusted design process has been used for the design case of the Dutch Air Traffic Control. The IVA-model proved to be an effective support for creating a domain-specific design framework. Along with the active design function of the end-user, a professional and successful video instruction has been developed for a complex learning task within a short amount of time. This method is a promise for quickly and effectively solving the great need for visual instructions. Besides that, this approach also conducts research in the extent to which design rules support learning strategies for successful multimedia instructions.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology MSc (66604)
Link to this item:http://purl.utwente.nl/essays/63534
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