Unlocking the door for corporate stories? The Effect of Message Type and Metaphor Use on Recognition and Attitude toward the Organization over Time

Einhoff, Simone (2013) Unlocking the door for corporate stories? The Effect of Message Type and Metaphor Use on Recognition and Attitude toward the Organization over Time.

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Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/63591
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