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Method for evaluating sentiment analysis tools

Poot, V. (2013) Method for evaluating sentiment analysis tools.

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Abstract:Sentiment analysis tools are tools that extract subjective information from texts and process it into valuable information. A lot of these tools are available for individual users or small organizations (the laymen), who might not be familiar with these tools. This paper will start with a literature study on epistemological traditions and sentiment analysis for establishing criteria to evaluate the value of knowledge generated by sentiment analysis tools. Next a method for laymen to use these criteria for evaluating sentiment analysis tools is provided together with an evaluation of several available tools. This paper concludes that the method provided is useable for laymen in order to critically review a sentiment analysis tool and that developers of sentiment analysis tools need to take biases and their transparency into account when developing a sentiment analysis tools. Ultimately, recommendations for further research are given.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration BSc (56834)
Link to this item:http://purl.utwente.nl/essays/63671
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