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Competitive actions against rival firms in competition for the best resources from shared suppliers

Oude Alink, W. (2013) Competitive actions against rival firms in competition for the best resources from shared suppliers.

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Abstract:Competing buying firms often share supplier networks. Therefore, to attain competitive advantages relative to rivals, buying firms should be able to attain better resources from shared suppliers than competing firms do. Although competition over resources has been addressed in literature, literature on the types of competitive actions and the effects of the external environment on the effectiveness of competitive actions is lacking. In this paper we develop a conceptual framework which defines the different types of competitive actions. This framework is building on the Resource Based View theory and the Factor Market Competition theory and also includes influences from buyer-supplier relationships and the resource allocation positions of competing firms. The framework categorizes competitive actions to have an offensive or defensive nature, based on the intention of creating or sustaining a firm’s ‘superior’ resource position relative to rivals. The framework also recognizes the distinction between competitive actions initiated ‘directly’ against rivals and competitive actions initiated ‘via’ shared suppliers against rival firms. In this paper propositions are build on the framework characteristics. This paper sets the first step in building a theory on competitive actions buyer firms’ initiate in competition for the best resources from shared suppliers.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration BSc (56834)
Link to this item:http://purl.utwente.nl/essays/63673
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