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To what extent is Dorel Juvenile Group a preferred cfor the company´s preferred supplier?

Mirzaei, B. (2013) To what extent is Dorel Juvenile Group a preferred cfor the company´s preferred supplier?

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Abstract:The paper’s aim is to analyze the extent to what Dorel Juvenile Group is the preferred costumer for the company´s preferred supplier as well as finding out what kind of benefits the company is receiving from its preferred supplier. For the analysis a framework which is based on the theoretical aspects was established and used in order to analyze the classification, benefits and antecedents from being preferred customer. The framework results in two questionnaires, one for the purchasers and one for the preferred supplier. The analysis encompasses the answers of each interviewees of the company if they see any preferential treatment of their suppliers and the answer of the preferred supplier was used to see if the supplier sees the company as a preferred customer as well. Afterwards a small recommendation has been conducted.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration BSc (56834)
Link to this item:http://purl.utwente.nl/essays/63752
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