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Het ontwerpen van een trademark voor Dijkhuis gemaakt van gerecycled bouwafval: Een product voor de toekomstige gebruiker van het gebouw, waarin het profiel en de visie van Dijkhuis te herkennen is.

Breteler, P.H.J. (2013) Het ontwerpen van een trademark voor Dijkhuis gemaakt van gerecycled bouwafval: Een product voor de toekomstige gebruiker van het gebouw, waarin het profiel en de visie van Dijkhuis te herkennen is.

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Abstract:The main goal of this bachelor assignment is to design a new product, made from recycled building material, for the future user of the building. It has to have the profile and vision of contractor Dijkhuis, because they want to carry out this unique profile to the outside world. To achieve this goal, some questions have to be answered first. What exactly is the profile of Dijkhuis? How can this be translated into a vision and appearance for a product? Dijkhuis is an innovative and creative contractor, who tries to add economic value, ecologic value and social value to each of their projects. Until now this has always happened through presentations, personal conversations and word of mouth. The product will be a trademark for Dijkhuis through its appearance and used materials, but also through its build and symbolism. The product also has to satisfy the demands of the residents and bystanders. Furthermore, there will also be a research on the material from which the product will be made of, namely construction waste and residual material. Where does it come from, how is it processed at the moment, and how can it be reused? Out of this research follows a list of usable materials for the product. Debris is usable, in both small and medium sized chunks. B-quality wood is usable if it doesn’t have nails or other contaminants. Concrete and cement can be used, as well as bended or residual wire meshes. A good quality foil can also be used in a product. With the information from the analysis, a concept generation is started. Multiple product concepts are developed. All of the concepts are designed for the environment around the projects of Dijkhuis. Through two different selection rounds, three concepts are chosen to be further developed. Concepts didn’t make the cut because they took too long to build, didn’t satisfied the demands of the residents and bystanders or because of their limitation in size and placement. The three best concepts (the debris filled wall, the pallet planter and the birdhouse) are further developed into final concepts. Proofs of concepts were made for the birdhouse and the pallet planter. The three detailed concepts are judged again, and the ’Dijkhuisje’* scores the highest points. The product is entirely made from building material, it is recyclable, it represents Dijkhuis and it satisfies the demands of the residents and bystanders. It has become clear that the construction waste and residual material of constructor Dijkhuis is suitable for reusing in a new product.
Item Type:Essay (Bachelor)
Faculty:ET: Engineering Technology
Subject:20 art studies
Programme:Industrial Design BSc (56955)
Link to this item:http://purl.utwente.nl/essays/63788
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