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Personal information disclosure on online social networks: an empirical study on the predictors of adolescences’ disclosure of personal information on Facebook.

Koehorst, R.H.G. (2013) Personal information disclosure on online social networks: an empirical study on the predictors of adolescences’ disclosure of personal information on Facebook.

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Abstract:This report discusses the results of an empirical study on the predictors of an individuals’ intention to disclose personal information on online social networks (OSNs). After filtering out the respondents that were prone to give social desirable answers, linear regression analysis on the remaining data showed that the respondents’ (n = 491) habits were the strongest significant predictor for one’s intention to disclose personal information on OSNs. Subsequently, there is a significant influence of the benefits of sharing personal information and the perceived control over this personal information on the intention to disclose personal information on OSNs. In addition, it was found that there was a causal relationship between both the trusting beliefs concerning disclosed personal information and the perceived control over this information, and the respondents’ privacy valuation.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/63797
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