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“Export of jute products from Bangladesh to Europe”: Analysis of market potential and development of interventions for GTZ-PROGRESS

Vries, Johan de (2007) “Export of jute products from Bangladesh to Europe”: Analysis of market potential and development of interventions for GTZ-PROGRESS.

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Abstract:Bangladesh is one of the poorest countries in the world, and as with almost all developing countries, agriculture and related industries are very important. One of the largest industries in Bangladesh is the jute industry, in which almost 1.5 million people are active. Historically, jute was the main foreign exchange earner and its contribution to the national economy is still significant. In the 1950s and 60s, almost 80% of the world’s jute was produced in Bangladesh. Due to several setbacks and the introduction of, often cheaper, substitutes the market declined and jute started to lose its dominant position. In 2000, 5% of all exports from Bangladesh consisted of jute. This figure decreased to 3% in 2004, while the world market for jute products is slowly increasing again. This gives reason for PROGRESS, which focuses on the development of Small and Medium Sized Enterprises (SME’s) in Bangladesh, to look into the jute market. The last years the diversified jute products (JDPs) is an increasing market and offers potential, also for Bangladesh. For PROGRESS, this is an interesting market and therefore it wants to look into this market to see where possible interventions can help develop this market further. Based on this, the problem formulation for this research is: What are the market opportunities in Europe for the Bangladeshi Jute Diversified Products (JDP) industry and how should PROGRESS support this industry to take advantage of these opportunities? To answer this question, the research is divided into five sub questions that each answers a part of the problem formulation. The first area of interest is the assessment of the target market. In this research the European market and especially Western Europe is analyzed, based on secondary data. Second area is the strengths and weaknesses analysis of the Bangladeshi JDP industry, followed by the formulation of market opportunities based on the analysis of the Bangladeshi JDP industry and the European market. Fourth, the export potential of Bangladeshi JDPs is determined, and finally interventions were defined that are useful to PROGRESS with regard to this market. All of these sub questions are supported by models and theories.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
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