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Geeks’ Intimate Attachments to their Computers: An Investigation of the Relationship between Geekism and Material Possession Love

Geesen, F.J. (2013) Geeks’ Intimate Attachments to their Computers: An Investigation of the Relationship between Geekism and Material Possession Love.

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Abstract:The present study aimed at investigating the relationship between geekism and material possession love. At the same time the relationship between hedonism and material possession love was examined, because it is hypothesized that hedonism is an antagonist to geekism. Hypotheses were formulated relying on the components of the triangular theory of love by Sternberg (intimacy, passion, commitment). This study is part of a research project aiming to investigate geekism in more detail. A multi method approach was used with self-report (questionnaires) and implicit measures (picture story exercise and a modification of the Stroop Task). 61 respondents participated in this study. The data were analyzed using linear regression analyses with the scores on geekism and accordingly hedonism as predictors and the respective sore on the different components of the triangular theory of love as dependent variable. The results imply firstly, that there is an association between geekism and a high level of intimacy and secondly, that there is an association between hedonism and a moderate level of passion. Following studies on the topic of geekism might use these findings as a basic framework in order to gain deeper insights into the concept geekism and into how technology users attach to their products.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/64027
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