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Smartconnection - Een onderzoek naar een interventie die een bijdrage wil leveren aan geen of verantwoord alcoholgebruik van uitgaande jongeren

Popping, Sacha (2013) Smartconnection - Een onderzoek naar een interventie die een bijdrage wil leveren aan geen of verantwoord alcoholgebruik van uitgaande jongeren.

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Abstract:Goal: The primary goal of this research was to evaluate the intervention SmartConnection. This intervention includes an innovative reward strategy with the aim to promote either non alcohol drinking or responsible alcohol drinking among adolescents who regularly go out. This research focused on whether Smart Connection is an effective intervention by assessing its potential effect on the alcohol consumption of participants. In addition, we examined the participants experience of the intervention. Method: Participants (circa 2600) were approached by e-mail.. A questionnaire based on the I-change model, assessed alcohol use, explanatory variables related to alcohol use and the intervention SmartConnection among participants. Insight into the background of the participants is obtained through descriptive statistics. In addition, the results of the analyses on the questionnaires are descriptive explained. A bivariate correlation analysis and multivariate regression analysis were computed to investigate the explanatory variables. Results: More girls than boys participated in this study (N = 144). Half of the respondents indicated to continue the intervention (53%) or even would like to increase its frequency (48%). The reward strategy was positively experienced by the respondents . The majority of the respondents never encountered SmartConnection in the last three months (53%). The determinant analysis showed a high negative correlation between smart drinking and binge drinking. All cognitions of the I-change model, except for social influence, correlated moderate to high with smart drinking and binge drinking. Of the variables covered by the intervention SmartConnection, only the number of times a breath test was administered correlated with smart drinking and binge drinking. The multivariate regression analysis showed that gender, the intensity of SmartConnection, self-efficacy and moral norm have unique explanatory value. Conclusion and discussion: No relation was found between the degree of exposure to the intervention and alcohol use of the participants. The chance for the participants to encounter the intervention is not high. This is a challenge for the intervention, in order to find a way to increase the intensity. There seem to be two extremes in drinking behaviour among youngsters: on the one hand smart drinking youth and on the other hand binge drinking youth. Only a small proportion of the participants drank alcohol between the norm of smart drinking and the norm of binge drinking. It was expected that smart drinking would be planned behaviour, but the analysis showed in contrast that non-binge drinking is planned behaviour. Further research should focus on these three sub-target groups. Another challenge of the intervention is to focus on a younger target group. The average age of the respondents was 19 years, which is high in comparison with previous numbers in relevant research. Important to the intervention is that permanent research is achievable. Therefore a baseline assessment would be needed.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology MSc (66604)
Link to this item:http://purl.utwente.nl/essays/64188
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