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Do German entrepreneurs use more planned or intuitive decision-making?: preliminary findings based on a German sample

Uphues, Carsten (2013) Do German entrepreneurs use more planned or intuitive decision-making?: preliminary findings based on a German sample.

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Abstract:Decision-making processes in entrepreneurship can be characterized by planned (causation) or intuitive (effectuation) reasoning. This is done in the US (Dew, Read, Sarasvathy & Wiltbank, 2009). This research concentrates on a German sample and investigates how German entrepreneurs make decisions whether they are more likely to use planned or intuitive decision-making. In addition the presence of national culture to entrepreneurial decision-making is described and related to causation and effectuation. The national culture of Germany is characterized as uncertainty avoiding and individualistic (Hofstedes, 1994). For the reason that these dimensions are especially relevant in entrepreneurship, it is investigated whether the entrepreneurial decision-making process is influenced by uncertainty avoidance and collectivism. Think-aloud protocols with German entrepreneurs were conducted and analyzed for effectual or causal reasoning and linked to national culture by controlling for educational background. Concluding that national culture has some impact on entrepreneurial decision-making the paper reveals preliminary findings which supports existing research and might extend future research.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/64249
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