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The choice of mass media message appeals to change consumers’ attitude towards a product innovation.

Thering, Simon (2014) The choice of mass media message appeals to change consumers’ attitude towards a product innovation.

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Full Text Status:Access to this publication is restricted
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/64532
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