University of Twente Student Theses


Stakeholder selection in cleantech start-ups and stakeholder contribution to new venture’s outcome

Peeva, Maria (2013) Stakeholder selection in cleantech start-ups and stakeholder contribution to new venture’s outcome.

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Abstract:The cleantech industry has gained a lot of attention in recent years. This has made many entrepreneurs discover opportunities and start new businesses. However, cleantech is associated with high investments and a great deal of R&D costs. To overcome these obstacles entrepreneurs, in particular ecopreneurs, have to select the best partners to work with. The recent literature reveals weaknesses regarding how the partner selection process in startups is structured and why some stakeholders come on board. Therefore this study aims to investigate the impact of partnerships between stakeholders and entrepreneurs in their work towards creating innovative cleantech products. The research paper gives an answer to the research question: How do cleantech startups select stakeholders and how do they contribute to the start ups? To accomplish this goal an introduction of the importance of partner selection is given and a qualitative study with the CEOs of 6 start-ups across Europe has been conducted. Data has been evaluated and several steps taken for the selection of answers, which have been categorized into two groups, describing intrinsic and extrinsic motivational reasons for finding the best match. Moreover, a guideline on how to succeed in collaborative work with your partners will be presented at the end of the research. The outcome of the partner selection is estimated by the contribution of the stakeholders to the venture. This research provides insight over the most valuable resources which the startup can derive from their stakeholders. Factors like risk and time to the market influencing the success of the collaboration are also taken into account when evaluating the mutual fit. Implications for further research and advice for entrepreneurs are discussed. To entrepreneurial practice, the research presents that, startups need not only a good idea but a reliable partner to run a successful business in cleantech environment. It should be noted that financial factors are not the most important ones for a mutual fit.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
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