University of Twente Student Theses


Narrations of India : Approaching social/cultural contexts of India through Storytelling Design & Handicrafts

Drakonakis, Konstantinos (2014) Narrations of India : Approaching social/cultural contexts of India through Storytelling Design & Handicrafts.

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Abstract:The following document is a report for the BSc graduation assignment for the course of Industrial Design Engineering for the University of Twente. The graduation assignment has taken place in Bangalore, India for the company STUDIO ABD DESIGN SERVICES Pvt Ltd during the period May- August 2013. The assignment offered by Studio ABD is related to the development of concept which is part for a collection of domestic and decorative products called ‘Mubhi’. Main characteristics of this collection of products are ‘Immaterial Way of Life’, storytelling design and products that represent India and Handicrafts as production processes. During this 3month stay in India there has been a personal approach to the fundamental analysis and integration of storytelling in a design process. Furthermore, specific contexts have been analyzed through literary research and holistic approaches their social, cultural and historical aspects. The material, experiences, and impressions gathered from this analysis were processed into personal visual interpretations during the ideation process that aimed at generating an idea for the final concept. After the Ideation process, this final concept idea was analyzed in a realization process in which handicrafts where the main subject related the production process and choice of material. During the realization process, various craftsmen were approached and workshops where visited were the production of various parts of the final concept took place. During these visits, suggestion and discussion were made related to production optimization and quality improvement. The main aspect in this case lies on what influence contemporary design can have on handicrafts and vise versa. The report begins with an analysis-tribute to the work of Ettore Sottsass and how his visits in India have been a source of inspiration for many of his collections.
Item Type:Essay (Bachelor)
Faculty:ET: Engineering Technology
Subject:20 art studies
Programme:Industrial Design BSc (56955)
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