How corporate social responsibility enhances the development of renewable energy supply in Bulgaria

Alipieva, Zoritsa (2013) How corporate social responsibility enhances the development of renewable energy supply in Bulgaria.

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Abstract:The thesis illustrates the business case of CSR values, enhancing energy efficiency and sustainability of renewable energy supply (RES) in Bulgaria. It explores the raisons why the relationship between CSR and corporate social performance (CSP) is profitable for RES companies. It argues, in current economic downturn Bulgarian energy sector can prosper, only if it develops RES, complying with European energy requirements for CSR efficiency and sustainability: mandatory energy audits and minimum efficiency standards. It provides argumentations on CSR implementation in Bulgarian energy sector. To this end, in the literature review analysis the author discussed how CSR encourages RES development in terms of energy efficiency and sustainability. The awareness and validity of these ideas are deliberated in a qualitative analysis of interpreted interviews with RES agents: international and local companies, governmental and non-profit organizations (NGOs) from RES sector in Bulgaria. The qualitative analysis focuses on RES development in Bulgaria for two reasons: firstly, RES is a main generator of secure, competitive, and low-carbon energy supply to the local economy which is primarily based on fossil fuels imports; and secondly, because European reports argue RES in Bulgaria tackles the challenge of high energy intensity and increased fuel prices because RES generation is unlimited and domestic. However, the significance of RES generation and CSR values for energy efficiency and sustainability are internationally recognized. Thus, the research results measure the ability of CSR to increase CSP performance of RES companies in Bulgaria. The highlighted conclusion of this study was that CSR is not a cost per se to governmental institutions; rather, it is a business strategy to enhance profitable business behavior in Bulgarian RES sector. The outcomes are significant for encouraging more business organizations to adopt responsible business behavior for sustainable growth.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:European Studies MSc (69303)
Link to this item:http://purl.utwente.nl/essays/64558
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