Towards a more pleasant social atmosphere: Not with your Smartphone but with each other : An investigation of the relation between own mobile phone Behavior and Acceptance of the use by others in Public Social Settings.

Geerdink, M.G.M. (2014) Towards a more pleasant social atmosphere: Not with your Smartphone but with each other : An investigation of the relation between own mobile phone Behavior and Acceptance of the use by others in Public Social Settings.

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Abstract:This study aims to investigate the relation between own mobile phone behavior and the degree of acceptance of the same behavior of others. Why are we annoyed by the use of mobile phones in public social settings while we, at other moments, also perform this behavior ourselves? Two perspectives are taken into account, the Offender (person deciding to use a mobile phone in a public social setting) and the Victim (person in the companionship of a mobile phone user). Related individual motivations and external drivers, e.g. descriptive and injunctive norms, for the offender’s own mobile phone use in public social settings are examined. In addition the victim’s degree of (overall and behavioral) acceptance and related feelings towards other people’s mobile phone use are studied. A focus group and online survey provide insights into both perspectives of the research. Results show a significant positive correlation between own behavior and overall acceptance indicating that the more mobile phone use, the higher the overall acceptance. Furthermore, there is a strong negative correlation between both variables and injunctive norms. Consequently, clarifying the injunctive norms related to mobile phone use in public social settings is recommended for influencing people’s mobile phone behavior and at the same time the degree of acceptance of the use by surrounding others.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/64608
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