University of Twente Student Theses

Login

Strategic Corporate Social Responsibility in the Varieties of Capitalism Framework – A Need for Multinational Corporations to Adapt to Different National Institutional Contexts?

Esken, Björn (2014) Strategic Corporate Social Responsibility in the Varieties of Capitalism Framework – A Need for Multinational Corporations to Adapt to Different National Institutional Contexts?

[img]
Preview
PDF
6MB
Abstract:This research examines in an institutional theoretical setting whether MNCs in different developed economies have the same perspective on CSR or not. In this respect, there is both the scientific goal as well as the practical interest to see whether CSR strategies should be approached as a globally standardized operation by MNCs, as a potential source for global synergies, or if they need to be adapted to the apparent national institutional contexts. According to the institutional theoretical “Varieties of Capitalism” approach (VOC), there are two ideal-type models of economies: liberal market economies (LMEs) or coordinated market economies (CMEs). It has been hypothesized that 1. there is a differing perception of CSR in the two kinds of VOC; 2. LME corporations adopt a shareholder value perspective; and 3. CME corporations adopt a stakeholder values perspective. These three guiding hypotheses have been confirmed with certain restrictions by the means of mixed research methods: a survey, interviews with a semi-structured questionnaire and secondary data analysis. The findings primarily lean on a quantitative analysis conducted in four countries: Germany, the Netherlands, Canada and the United States. Additionally, practical qualitative input from CSR managers is taken into consideration. In pursuing the objective of adding also practically-focused value, the paper at hand ultimately highlights managerial implications for MNCs with regard to strategically using CSR in their cross-border contexts; impulses for further research are presented in the end.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/64622
Export this item as:BibTeX
EndNote
HTML Citation
Reference Manager

 

Repository Staff Only: item control page