University of Twente Student Theses


Linking environments: creating strategic fit

Walsweer, J.P. (2014) Linking environments: creating strategic fit.

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Abstract:The research is about creating strategic fit for a small publishing company in Enschede. Developments in the external environment have been identified as well as the strengths of the company. Then these are linked to each other and recommendations are given.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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