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Are you what you eat?: persoonlijkheid in samenhang met vleesconsumptie en attitudes die mensen over vlees hebben

Dickhoff, J. (2014) Are you what you eat?: persoonlijkheid in samenhang met vleesconsumptie en attitudes die mensen over vlees hebben.

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Abstract:An overly consumption of meat bears extensive risks for one’s health, as well as negative consequences for the wellbeing of animals and a burden for the environment. Lowering the consumption of meat can also lower these negative consequences. Previous research has shown that there is a relationship between personality and eating habits. The goal of this research was to get an insight into the ways in which the consumption of meat and the attitudes of people towards meat relate to personality. The research was carried out with the help of a questionnaire, including the NEO-FFI questionnaire and a new questionnaire created for this research which deals with the consumption of meat and the attitudes towards meat. In total 287 respondents participated in the research. Significant differences were found between the four personality traits neuroticism, extraversion, open-mindedness and agreeablenes, and the consumption of meat and attitude towards meat. Neurotics don’t find it juist that animals are slaughtered for them to be able to consume. Extroverts find meat not as tasteful and are more likely to be vegetarian. Open-minded people are more likely to eat meat, but find it not as tasteful and have a positive attitude towards meat in relation to health, well-being of animals and the environment. Agreeable people are more likely to be meateaters as well, consume more meat and have a positive attitude towards meat in relation to health, well-being of animals and the environment. Furthermore, the results of vegetarians and meateaters were compared. The attitudes of meateaters towards meat are more positive on all four items asked in the questionnaire than the attitudes of vegetarians. Due to the fact that no demographic details have been collected in the questionnaire, these may play a role here, as for example gender. Recommendations for a follow-up research are made based on the results and gaps of this research. The results give an overview of who is consuming how much meat and what their attitudes are towards it. This can be useful to find out what groups of people need to be addressed in order to educate them on the negative consequences of an overly consumption of meat. This can be done in order to assist people to live a healthier and more conscious life.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/64776
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