University of Twente Student Theses


Adoption of online music : Differences between the Netherlands and Germany

Deiters, Dominik (2014) Adoption of online music : Differences between the Netherlands and Germany.

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Abstract:The rapid growth of Internet technologies changed the music market drastically. New ways to share music between consumers without paying fees let the sales of the music industry decrease, but on the other side provided an opportunity to offer new music products and services to its customers. The legislations of the Netherlands and Germany reacted differently to these developments. Therefore the current state of adoption of online music—pirated or legal—has been reviewed in order to shed some light on potential differences in the music listening habits caused by different legislation as well as to recognize future trends. A survey with students was conducted in both countries, using an adapted TAM questionnaire. Furthermore, the Internet traffic volumes of several online music providers were compared. Results indicate that the lenient laws in the Netherlands supported the rapid adoption of online music at the cost of a decreased perceived financial value of music. In Germany the adoption of online music—pirated was and still is hampered by harsh copyright protection laws.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
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