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Parents’ Daycare Quality Perception

Naber, Trijntje Janna (2014) Parents’ Daycare Quality Perception.

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Abstract:The quality of services of daycares is influenced in both positive and negative ways by happenings taking place in society as a whole. Take for example the sexual abuse case of Robert M. that lead to new laws and regulations in the Netherlands, and the economic crisis and its aftermath. Now the question rises whether parents perceive these happenings to be of influence as well. What determines for parents their quality perception of daycares? Thus far, no research has been performed on the determinants of parent-based measurement of quality of care. Within the context of daycares, limited research has been conducted on the influence of internal factors from the perspective of the daycare. Trust, risk perception, perceived self-efficacy and participation are proposed as the determinants. The four proposed determinants combined with quality perception have not been linked to each other before in academic research. Therefore, this exploratory research tries to primarily fill the theoretical gap, but it also serves a practical goal. Daycares that would like to improve the quality perception of their clients will profit from this research. Firstly, the context of daycares was explored through semi-structured interviews. Secondly, a survey was used as a mean to uncover to what extent the proposed determinants correlate with quality perception. In summary, the results indicate that trust and risk perception do have influence on the daycare quality perception by parents, whereas perceived self-efficacy and participation do not. Especially ability and integrity, as subdimensions of trust, have strong, positive correlations with quality perception. Demographics do not predict the quality perception by parents.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
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