Towards chain wide Business Intelligence: Business Intelligence in the Dutch Retail Sector

In sectors like the Retail, where margins are small and the turnover rate is high, information is necessary in order to have competitive advantage. Business Intelligence can deliver such information in time. This research focuses on the use of Business Intelligence in the Dutch Retail sector. The main research question is: How is Business Intelligence used in the Dutch retail sector and how will it be used in the future? From theory on steering of processes it comes true that information is necessary in order to steer effectively. Therefore Business Intelligence can play a role in this steering. A good model to determine the Business Intelligence maturity of an organisation is the Business Intelligence Maturity Matrix, which distinguishes four levels of maturity (local, coordinated, integral and intelligent) at the dimensions BI-ambition, BI-organisation and BI-architecture.