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Present or Play: A ‘real life’ experiment to explore whether people’s shown behaviour after playing a serious game, highlighting the need for a specific set of behaviours, differs from people’s shown behaviour after attending a presentation with the same content, and why.

Van Dijk, Tom (2014) Present or Play: A ‘real life’ experiment to explore whether people’s shown behaviour after playing a serious game, highlighting the need for a specific set of behaviours, differs from people’s shown behaviour after attending a presentation with the same content, and why.

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Abstract:In this report the following research question will be answered: “Does people’s shown behaviour after playing a serious game, highlighting the need for a specific set of behaviours, differ from people’s shown behaviour after attending a presentation with the same content, and why”. To answer this research question, an experiment was conducted within a consulting company (Accenture). The results of this research indicate that: (1) a serious game is more effective than a presentation when it comes to making people show a specific set of behaviours; (2) a serious game is more engaging than a presentation; (3) failure is an important learning element of a serious game; (4) learning elements like goals setting, feedback and challenge are important during a serious game, since these are the learning elements that drive failure; (5) the debriefing is an essential aspect of a serious game (6) and lastly, a serious game is more fun than a presentation. Furthermore, it is difficult to make generalizations about all serious games and presentations, since the effectiveness of each method depends upon the learning elements that are included. However, this research is a good indication of the extent to which the impact of both learning methods differs.
Item Type:Essay (Master)
Clients:
Accenture
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/64906
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