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Structuring the front end of innovation at a high tech company

Brookhuis, M.J. (2014) Structuring the front end of innovation at a high tech company.

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Abstract:Innovation is getting more and more important. With the speed of innovation and the needs of customers it is important to structure the front end of innovation. In this research the relations between absorptive capacity, Lead User method and the front end of innovation are investigated, and a manual is written on how the Lead User method can contribute to more successful innovations for company X
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/64929
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