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Pricingstrategy Fun-ie-Fit centre

van Halen, J.J.W. (2014) Pricingstrategy Fun-ie-Fit centre.

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Abstract:Stichting De Klup Twente is an organisation that facilitates activities for people with a disability. In early 2013 Stichting De Klup became the proud owner of the Fun-ie-Fit centre, located in the Meester Siebelinkhuis, at Berlagelaan 2 in Almelo. Fun-ie-Fit is a health-centre designed to make exercising more attractive by using exergaming. The initial purpose of the centre was to encourage people with a disability to participate more in sports. By creating an attractive environment with high-tech equipment, people are stimulated to play games and still enjoy a work-out. Another reason for establishing the centre was to generate more revenue for Stichting De Klup Twente. This research provides advice about the pricing strategy and several organisational aspects that influence the way the Fun-ie-Fit centre can generate enough revenue to break-even.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/64951
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