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Making communication visible: using network analysis to diagnose communication problems

Molenkamp, L.E. (2014) Making communication visible: using network analysis to diagnose communication problems.

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Abstract:Purpose – The aim of this research is to identify the contribution of network analysis as a communication audit method for diagnosing communication problems and predicting organizational identification. Design/Methodology/Approach – A network analysis was conducted within the communication department of a cooperation of municipalities in the Netherlands. Data were collected by using sociometric questioning and a communication climate questionnaire. Findings – On the one hand, network analysis has proven to be a useful communication audit method for diagnosing communication problems, since it offers the possibility to measure multiple communication networks extensively and in-depth. On the other hand, network variables have proven to be insufficient predictors for organizational identification. Originality/value – Earlier research stated that future communication audits should focus more on the extent to which various techniques involved contribute to the diagnosis of communication problems in organizations. This has been done by adding a communication climate questionnaire to this communication audit. The added value of this research lies in the evaluation of the contribution of network analysis as a communication audit method and the fact that it is now known that network variables are not good predictors for organizational identification. Keywords – Communications, Internal Communication, Communication Audit, Communication Climate, Reciprocity of Communication, Network Analysis, Communication Monitoring, Communication Alignment, Municipal Authorities.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/65018
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