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Effectuation at large corporations and bureaucracies

Oude Munnink, R.H. (2014) Effectuation at large corporations and bureaucracies.

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Abstract:This master thesis on corporate effectuation investigated an effective way to apply the logic of effectuation at large corporations and bureaucracies. The effectual logic, proposed by Sarasvathy(2001), is based on small, entrepreneurial firms. Within this research is investigated, on basis of a case-study of Rabobank, how this logic could be applied at large corporations and bureaucracies. The main aspects of effectuation, the principles and the cycle, are hereby key subjects of this research. Furthermore organizational aspects relevant to the application of this logic are described and extensively investigated, such as near-decomposability and (top-) management support. Based on this study of scientific articles and interviewing several employees of Rabobank, concerned with product creation, the conclusion of this paper implies several organizational aspects relevant for the application of the effectual logic at large corporations and the importance to construct a structural difference between two departments in such corporations, the innovation department and the operational department.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/65034
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