University of Twente Student Theses


Business Opportunity Evaluation : Design of a model for opportunity evaluation

Bolt, René (2014) Business Opportunity Evaluation : Design of a model for opportunity evaluation.

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Abstract:How can companies determine which potential business opportunities they should execute? This research aims to answer that by developing a model which determines attractiveness of business opportunities. Based attractiveness, the model advises companies on whether or not to execute their business opportunities. The model was developed specifically to be lean and executable without spending large amounts of time, making it more suited for smaller companies. The literature review firstly investigated some ‘ingredients’ for the model; useful elements of already existing models for business opportunity evaluation, available evaluation criteria for business opportunity evaluation and a format for decision-making models. The research then analysed which of the found evaluation criteria in academic literature are suited for inclusion into a new model. This was investigated by holding semi-structured interviews in management of a small-medium enterprise. Afterwards, the model was developed and dubbed the Business Opportunity Evaluation Method. The model may be used by companies to analyse their business opportunities. The model provides an alternative to already existing models in academic literature. This research also adds to academic literature by showing which criteria are of interest to an SMEs, an aspect of opportunity evaluation that is not yet strongly investigated in academic literature.
Item Type:Essay (Master)
Moekotte, Enschede, The Netherlands
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
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