Connect to evolve; Research on the diffusion of innovations within the B2B market in the Dutch telecom industry

Hadzic, Deni (2014) Connect to evolve; Research on the diffusion of innovations within the B2B market in the Dutch telecom industry.

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Abstract:In order to conclude how to project the timing of adoption for technological innovations in the B2B market of a telecom operator in the Netherlands, a qualitative research has been conducted at a SME enterprise named SpeakUp B.V., which is operating in the B2B segment of the telecom market. To form an answer to the research question, five sub-questions were formulated to investigate different aspects of the overall question. Key theories in this research that provide perspective upon these questions are the resource based view theory (Barney, 2001) the diffusion of innovations theory (Rogers, 2003), business models (Osterwalder et al., 2005) and the hype cycles by Gartner (Fenn & Raskino, 2003). Firstly, developments in the telecom industry were analyzed which happened in the recent past. Afterward the history analysis, the situation the telecom industry is currently in has been analyzed. Thereafter the current operations of SpeakUp, along with its strengths and weaknesses has been analyzed. To research when new generations of technologies should be released in the B2B market that SpeakUp operates is, a questionnaire has been conducted among the business partners. In order to anticipate on the adoption of future generations of technologies, Gartner’s hype cycles should be consulted.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/65079
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