Aligning the return operations of warranty parts through customer segmentation

Brummelkamp, L.M. (2014) Aligning the return operations of warranty parts through customer segmentation.

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Abstract:This research is conducted at Remeha (a heating systems manufacturer) in the field of returns management. The research is about the return process of defect parts that are in the warranty period. Customer segmentation is applied to achieve the goal of creating the best return process for the different customers.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:58 process technology, 85 business administration, organizational science
Programme:Industrial Engineering and Management MSc (60029)
Link to this item:http://purl.utwente.nl/essays/65193
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