University of Twente Student Theses


CSR as a factor in the war for talents

Appel, Lioba (2014) CSR as a factor in the war for talents.

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Abstract:Based on an extensive literature review, this study developed a new instrument to measure CSR perception in the job choice and investigated in-depth which CSR components are most important to students when choosing an employer. An online survey was used to collect data about the perceived importance of 30 CSR components. The findings show that students perceive especially those components that directly concern the respondents’ own working life as most important, whereas aspects like diversity are of less importance. Also there are differences among students coming from different educational backgrounds in how they perceive CSR. Engineering students perceive CSR as generally more important in their job choice compared to Business Students. The difference was strongest when it came to the CSR components with regard to the environment. The new measurement is more comprehensive, outcome oriented and allows companies to have a more detailed knowledge about job seekers’ preferences. This can directly transformed into actual CSR activities or recruitment measures. The study supports the growing evidence that company’s CSR activities are an increasingly important way to attract and retain good employees and sheds light on the divergence in how to execute CSR and effectively use it for managing talent. The findings reveal theoretical and practical implications as well as future research opportunities.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
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