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International Business Diplomacy: A strategy for increasing MNC’s performance? A systematic review on the basis of five European MNC’s

Suren, Luisa (2014) International Business Diplomacy: A strategy for increasing MNC’s performance? A systematic review on the basis of five European MNC’s.

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Abstract:The aim of this paper is to conceptualize and identify the relationship between Multinational Corporations’ (MNC) international business diplomatic activities and firm performance. The research has been based on a literature review and qualitative studies of five large MNCs that are operating in distinctive industries. Business diplomatic activities have been separated in three particular areas to enable a valuable analysis, namely: (1) MNC-Non-Governmental Organization (NGO) relations, (2) MNC-Host-Government Relations, and (3) MNC-Local Community relations. The main findings suggest that international business diplomacy has a direct positive effect on firm performance in regard to so-called soft or non-financial indicators. These indicators include for example knowledge sharing, reputation, company image and marketing possibilities. These performance indicators can in turn lead to a better financial performance and market stance in the long run. The results of this paper are of high importance in regard to the future awareness and execution of business diplomacy in large MNCs.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science, 89 political science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/65296
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