Risks of MNCs involved in international business diplomacy: the OECD Guidelines for Multinational Enterprises as a facilitator?

Fienhold, Laura (2014) Risks of MNCs involved in international business diplomacy: the OECD Guidelines for Multinational Enterprises as a facilitator?

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Abstract:This paper investigates the relationship between risks to MNCs involved in conducting international business diplomacy and the possible facilitating effect of the OECD Guidelines for Multinational Enterprises. Risks and challenges of multinational corporations are presented as well as regulatory frameworks established to reduce conflicts of multi-stakeholder collaboration. A multiple case study has been conducted; analyzing recent stakeholder conflicts of five MNCs, Primark, Wal-Mart, GlaxoSmithKline, BP Plc and JPMorgan Chase & Co. Objective of the research was to identify antecedents of the multiple stakeholder conflict, the companies’ response and the consequences of the conflict to the MNC. Analysis findings were combined with the presence of external or internal guidelines in the organizational structure. It was found that external regulations have a facilitating effect on the outcome of a conflict, whereas internal guidelines seem to have a weaker potential to reduce risks of international business diplomacy.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/65304
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