University of Twente Student Theses


Keeping Face in Crises: Towards a Proactive Crisis Response Strategy

Kölking, Lisa (2014) Keeping Face in Crises: Towards a Proactive Crisis Response Strategy.

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Abstract:Good crisis management is crucial for the survival of businesses. Yet, many companies fail to respond adequately in periods of crises because they do not know how to create their crisis response strategy. To create an approach for solving this problem, this paper aims to bring together the concepts of crisis response strategies and proactive behaviour. This is done by creating a model with the help of current literature on both topics and a case study. The model will give the idea what factors are important in creating a proactive crisis response strategy. The final model consists of five pillars; the main pillars are the promise of undertaking corrective and / or precautionary actions and long-term vision with the supporting pillars being intrinsic motivation, transparent communication and leadership. The first two are of high importance for businesses in crisis situations while the latter are of lower importance. Ultimately, the intention of this paper is to create a basis for further research in the field of proactive crisis management so that companies can survive periods of crises with as little damage as possible.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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