A phenomenographic study: How can the Internet of Things help firms to craft their value proposition based on value-in-use data real time collected from their users?

Bloemheuvel, R.M. (2014) A phenomenographic study: How can the Internet of Things help firms to craft their value proposition based on value-in-use data real time collected from their users?

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Abstract:The Internet of Things (IoT) is a topic that is widely spoken about lately on every big forum organized all over the world. However there is no general understanding of what it is and what it is capable of. This paper tries to cover all the different aspects of the phenomenon IoT in order to find an answer on the question ‘how can the IoT help firms to craft their value proposition based on real time data collected from users’. We will see that there are a lot of opportunities and challenges for firms and that a lot of different aspects of the firms organization need to change in order to apply IoT in their products and services. We will see that this is harder than it looks like. The IoT is not a phenomenon that is applicable everywhere in the same form. Every situation needs to be looked upon separately seen from the customer specifically. The firm and the customer need to be in agreement to what the value proposition states. The IoT is a perfect example of a technique that is enabling the S-D Logic back into the field of business.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/65331
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