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E-car industry analysis from the perspective of business model dynamics

Debye, Yvonne (2014) E-car industry analysis from the perspective of business model dynamics.

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Abstract:the emerging e-car industry faces several challenges like limited driving range and too high car prices. Firms operating in this industry need to create value and must find a solution to overcome these problems. Due to new technologies and an increasing need for sustainability more and more automobile manufacturers enter the e-car industry -not only established, conventional manufacturers, but also new entrants. In the following paper resulting business model dynamics of the e-car industry are discussed and the business model of two exemplary e-car manufacturers are analyzed and compared. The purpose of this study is to gain an understanding of how new entrants of the e-car industry create value and compete with conventional automobile manufacturer. Therefore a literature review and a case study are conducted. From the two cases BMWi and Streetscooter Research GmbH it can be learnt that the e-car industry offers several possibilities for business models and that new entrants can, depending on their value proposition, find a niche in the heretofore not well developed industry. Like the case of Streetscooter shows, having a different mobility vision can be the starting point of success. Even if conventional automobile manufacturers like BMWi have a big advantage through established dealer networks, customers and brand image.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/65344
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