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Market introduction implications of the artificial pancreas – a comparison between influencing market introduction factors, similarities and differences across the Netherlands, Germany and Austria

Preußner, L.B. (2014) Market introduction implications of the artificial pancreas – a comparison between influencing market introduction factors, similarities and differences across the Netherlands, Germany and Austria.

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Abstract:The aim of the research is to figure out potential factors that are influencing the market introduction of a new medical device with special focus on the artificial pancreas. Those factors, which are compiled out of recent literature, are researched based on a cross-country comparison between the Netherlands, Germany and Austria to find out similarities and differences in the effect of the proposed factors regarding to each specific country. The research method is a desk research that is based on a qualitative literature review of actual and relevant articles, as well as additional information published by the European Union or the administrative healthcare bodies of each respective country. Based on this, four different factors are identified and analyzed towards their potential effect on the introduction of the artificial pancreas, which is displayed within the creation of a causal model. This is done via the close analysis of sub-categories of the factors that are based on discussions and findings within scientific literature, with the background of the differences and similarities of the country comparison. The result of the analysis gives interesting insights on possible implications of the factors for the market introduction of a new medical device, based on local rules and regulations. The paper aims to provide practical relevance in terms of providing a certain guideline and recommendation of possible factors and their implications that should be taken into account while planning and conducting the market introduction of a new medical device. Furthermore it also aims to add to current theoretical knowledge, based on providing insights of the implications of the different factors influencing the market introduction of a new medical device in different countries.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/65360
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