Awareness, Knowledge and Acceptance of the Artificial Pancreas by Patients

Bolks, E.J. (2014) Awareness, Knowledge and Acceptance of the Artificial Pancreas by Patients.

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Abstract:Introduction: Innovation acceptance of medical devices is a very difficult process, since a lot of medical innovations seem very promising but are never accepted by the patient. It is important to research the attitudes of patients which are formed by Awareness and Knowledge. This research focuses on the influence awareness and knowledge have on intention to use. Theory: Most literature linked to awareness and knowledge describes these as one or two phases where the customer moves through in order to go towards the purchase decision of an innovation. Study Design: A survey was completed by 398 type 1 diabetes patients from the Netherlands and the results analyzed by using SPSS. Results: The results show causal relation between awareness and intention to use and knowledge and intention to use, where knowledge has a stronger relation to intention to use then awareness. Conclusion: Knowledge has a greater effect on intention to use than awareness. It is therefore important to assist patients in gathering knowledge about the innovation instead of only gathering new leads. A firm can help a customer by answering their enquiries.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:44 medicine, 70 social sciences in general, 85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/65364
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