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The Moderating Effect of Treatment Type on the Relationship Between Diabetes Patients’ Treatment Satisfaction and Their Intention to Use an Artificial Pancreas

Schnarr, J. (2014) The Moderating Effect of Treatment Type on the Relationship Between Diabetes Patients’ Treatment Satisfaction and Their Intention to Use an Artificial Pancreas.

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Abstract:This research paper investigates whether treatment types affect the relation between diabetes patients’ treatment satisfaction and their intention to use an artificial pancreas. It provides insights for Inreda Diabetic B.V. on how to enhance their marketing strategy for the artificial pancreas, which they are currently developing. Therefore, 601 diabetes patients were approached of which 413 filled out a survey developed for the purpose of the research. In the survey, three general questions were devoted to defining the patients’ treatment type and the number of years they have used it. Further, six questions were asked to measure patients’ treatment satisfaction and two questions were asked evaluate their intention to use an artificial pancreas. In total, 393 patients fit the requirements of the research and their data was analyzed via regression analysis. The results show a weak negative correlation between treatment satisfaction with insulin pens and insulin pumps and the respective patients’ intention to use the artificial pancreas. Solely satisfaction with sensor-augmented insulin pumps is found to be insignificant. There are differences between the satisfaction levels of treatment types, but no differences in the intensity of their negative effect. The research adds to existing literature as it sheds light on the relationship between treatment satisfaction and patients’ intention to use an artificial pancreas, and enables Inreda Diabetic B.V. to gain deeper insights for their marketing strategy. Further research is necessary in order to determine other factors which significantly impact patients’ intention to use an artificial pancreas.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:44 medicine, 85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/65373
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