University of Twente Student Theses
Following the nature of capitalism, or fighting towards the true potential of a product? “An assessment of the future of the PND Industry”
Huigen, J.J.J. (2014) Following the nature of capitalism, or fighting towards the true potential of a product? “An assessment of the future of the PND Industry”.
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| Abstract: | History has shown us that there are two different ways of development for a new innovation: a path leading toward replacement by a newer innovation and a path towards a stable and productive product. Another way to say this would be that either products are “destroyed by creativity”, or the innovation gets to a point where there exists stability, both in demand and profits. These stable products follow the same curve as suggested by the Hype cycle Gartner. Products that get replaced follow the path towards Creative destruction, a definition already coined by Marx. When researching if a company can influence the path it takes on this crossroads, it is required to find a highly technological market where both ways are still viable options. To provide substantiated evidence both phenomena have been investigated in the Personal Navigation Device (PND) Industry. This highly technological Industry is experiencing shrinking demands and declining profit margins. Some explain this decay as the beginning of the end. Others see the decline as a component of a valley expecting a rise to come after the fall. According to them, the industry is experiencing a normal aspect of a maturing product, and the industry will not dissolve because of it. To prove this, this paper has analyzed the connection between Gartner’s Hype Cycle and the PND industry. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/65374 |
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